WhatsApp officially launches app, profiles for businesses


Having a social media presence is important for a lot of businesses these days, so WhatsApp has chose to facilitate them better by launching an app made specifically for them.

And today, the company officially launched the WhatsApp Business app for small businesses on Android, starting in the U.S., U.K., Mexico, Italy, and Indonesia. Businesses also have access to messaging tools like quick replies to answer common questions rapidly, and create greeting messages to introduce customers to their business.

Businesses will be able to create profiles on WhatsApp where they can display a description of what the business does. Once WhatsApp has confirmed that the phone number listed on a business account matches the phone number of the actual business, that account will get a "Confirmed" badge, helping users avoid getting swindled by those who would use this new app as a way to trick other WhatsApp users.

Currently, "WhatsApp Business" is free to download on Google Play in Indonesia, Italy, Mexico, Britain and the US. Moreover, there are a few statistics owners can look into such as how many people have read their messages, how many have been delivered, sent, what have you.

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Non-business users can continue using WhatsApp like usual. The app is also available only on Android, which is understandable, but what is laughable is that the app isn't available in WhatsApp's two biggest markets, India and Brazil.

"People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam", the company added.

Speaking about India, WhatsApp states that according to its estimation, close to 84 percent of Indian SMBs think WhatsApp helps them communicate with customers, and 80 percent of SMBs think WhatsApp helps them grow their business. In an interview with Reuters, WhatsApp COO Matt Idema said the company is planning an iPhone version as well.

"WhatsApp Business helped us develop stronger relationships with our customers".