But, the folks over at Anheuser-Busch InBev don't want to jinx anything in "Philly Philly".
"Congrats to the Eagles on earning a trip to Super Bowl LII!". With 11 days to go until the Eagles and the Patriots square off in Minneapolis' U.S. Bank Stadium, each shirt has a great opportunity to boost not only sports-related morale but also hopes for a brighter future for Philly's children. As media pointed out at the time, that is a lot of beer: The census says Philly has over a million drinking-age adults; assuming a cheap beer is five bucks, the tip alone is more than most people make in a year.
The origin of the free beer promise goes back to training camp.
"We realized that appearing in a Super Bowl for only the third time - and first time since losing to the Patriots in 2005 - was disorienting for Philadelphia fans and that clarity on acceptable items to bring in our park should be offered", exxecutive director of the Esplanade Association Michael Nichols said in a statement.
Shimonek to play in East-West shrine game Saturday
The game offered nearly nothing in the way of standout offensive performances, including from Ohio State quarterback J.T. Brett Favre, Willie Roaf and Gary Huff were inducted into the East-West Shrine Game Hall of Fame on Friday.
Then, just this weekend, a fan dropped a line to Bud Light's Twitter account. Win it all and the party is on us.
Philadelphia Eagles tackle Lane Johnson and defensive lineman Chris Long both helped raise over $100,000 for Philadelphia City schools.
Somebody from the Bud Light social media team caught wind of Johnson's free beer promise and chose to take advantage of the marketing opportunity dropped in their laps by saying they would provide the beer. "Now all you need its Lady Luck and Lord Victory to smile upon thee and the championship will be thine".
Dilly, dilly indeed, or as they say in Philly...