While the app does offer users the option to regulate or even turn off data sharing, most users chose to keep their data trackers on to take full advantage of the app's services. The assumption is that there are soldiers in those areas who own fitness bands and are using Strava's app.
Rodney Joffe, former Federal Bureau of Investigation security adviser and Neustar chairman added that it might place targets on employees' heads.
The US military is also examining the situation, the Washington Post reported. However, users based in the military - many in hot spots such as Niger, Syria and Iraq - are keen users of the app, with many not turning it off while posted to these hot spots.
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However, analysts realised at the weekend that the map could also be used to pinpoint military bases and patrol routes as Strava is very popular with active military personnel. The user theorized that some of the tracks could be regular jogging routes for soldiers. How the information is coming out is through Strava's global heat map which shows the past whereabouts of users.
Some of the bases, such as Bagram in Afghanistan, are well-known. However, Schneider said the data offers information to anyone wanting to attack USA troops in or around the bases. "I shouldn't be able to establish any pattern of life info from this far away", Ruser tweeted. Ruser said, and he immediately zoomed in on Syria.
In a statement released last night, Strava announced that they are "committed to working with military and government officials to address sensitive areas that might appear", whilst both the U.S. and British military issued statements saying that the situation is being dealt with. Perhaps the most chilling we've spotted is the allegation that the data has revealed a Central Intelligence Agency black site in Djibouti.
In a statement, Strava said that the data it used to create the map had been anonymised, and "excludes activities that have been marked as private and user-defined privacy zones".