Rising costs see Alphabet take earnings hit in Q4


As of now, Alphabet (GOOGL), the parent company of Google has recently posted a record-breaking $110 billion in annual sales for the first time in Google's 20-year history. But it had not joined $100 billion club, until now.

Closing out last year, Alphabet has just reported its Q4 2017 results, with earnings of $32.3 billion, up 24% from the same quarter last year.

The analyst said Amazon is a threat to Google's ad business.

Apple's sales in Japan grew 26 percent.

AMZN stock received an onslaught of price-target hikes in the wake of the company's earnings report. It has limited which YouTube channels can serve up ads; vowed to manually review every video in its most popular channels for 18-to-34-year-olds; and will pay outside companies to ensure that brands don't have their ads turn up next to unsuitable videos.

In 2016 Q4, Alphabet earned $1.35 billion from those properties, but that figure dipped to $1.32 billion in 2017 Q4. That was up from less than US$700 a year earlier, suggesting people gravitate toward the iPhone X, which starts at US$999 - in Canada, it is $1,319. The shares were sold at an average price of $1,020.69, for a total transaction of $4,082,760.00.

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Revenue jumped by 24% to $32.3bn helped by adverts sold on its search engine, websites and apps. Google dubs those payments traffic-acquisitions costs, and they're eating up a greater share of Google's revenue.

The tax law has given companies more affordable access to overseas profits, and Porat said Alphabet would make a "modest increase" in share buybacks with an additional allocation of $8.6 billion.

Despite that hit, Alphabet is still very profitable [PDF] as you'd expect for a biz with near monopolies in ads, search and mobile phone operating systems: it would have banked $6.8bn in profit for the quarter without the taxation charge.

While Google costs and some YouTube issues have been raised as concerns, Google made it clear in its post earnings release analyst call, that it considers costs and investments an important part of "building a second wave of growth within Google". The gains were notable considering that Apple's fiscal first quarter was a week shorter than the previous year's 14-week fiscal first quarter.

Alphabet also said on Thursday that veteran board member John Hennessy took over as chairman the day before from Eric Schmidt, a long-time Google executive who will remain a board member and technical adviser. In the recent quarters, TAC has risen and grown from 21% of Google advertising revenues in Q2 to 23% in Q3 which is caused by the higher TAC in the rapidly growing areas like programmatic advertising and mobile search as reported by the company.