YouTube Suspends Ads On Logan Paul's Videos After 'Dead Rat' Tasing


That content has already gotten him in trouble, again.

"After careful consideration, we have chose to temporarily suspend ads on Logan Paul's YouTube channels", YouTube said in a statement.

"This is not a decision we made lightly", a YouTube spokeswoman told NPR in a statement Friday.

The suspension could cost Paul a significant amount of money.

Earlier this week, Paul uploaded a video of himself and some friends tasing two dead rats after briefly discussing how to dispose of the rodents. The moment is played for laughs, as Paul lifts up one of the rats' bodies by the stun gun wire.

The vlogger - who has over 16 million subscribers and earns $150,000 per Facebook post according to Forbes - returned after a three-week break of uploading content, by posting an initial video highlighting mental health issues and speaking to a suicide survivor. The company takes great care to outline its advertising policies in the release, which might mean that advertisers are starting to push back about working with the company if it means they'll be paired with creators like Paul. Destroying and mocking the bodies of dead animals for shocking video content is never OK.

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Do we really need to start every month of 2018 off with a Logan Paul controversy? The video was well received by his fans but many of Paul's peers questioned whether he had indeed learned his lesson. Paul promises to donate a million dollars from his YouTube fortune to those causes.

At the time he said: "I know for a fact everything I do from this point on will get criticism, it will get backlash, because I'm a very polarising dude". The ad program is only available to the top 5 percent of channels, offering a more lucrative revenue source for videographers.

So what has Logan Paul been doing since he returned to YouTube?

YouTube has now pulled all ads from his channel.

Last month, Paul posted video of him in a forest near Mount Fuji in Japan near what seemed to be a suicide victim hanging from a tree. Unlike other social networks that bring exposure to young people looking to make a name for themselves, like Facebook and Twitter, YouTube rewards them with financial incentives by sharing ad revenues. "However, advertisers also have a choice about where to show their ads".

Paul hasn't commented on YouTube's decision to suspend all ads from his channel.