US companies that have partnered with the National Rifle Association to offer discounts and benefits to its members have begun to distance themselves from the gun lobbying group after the latest school shooting.
Delta and United said Saturday that they will end their discount programs for members of the NRA.
Enterprise Holdings, which owns the rental auto brands Alamo, Enterprise and National, also said discounts offered to NRA members would end on 26 March.
At least 17 people were killed last week when a gunman opened fire on students and teachers at the Marjory Stoneman Douglas High School in Parkland, Florida.
The firms included auto rental giants Hertz and Enterprise, which offered discounts for NRA members. "We value all our customers but have chose to end our discount program with the NRA", the company told USA TODAY in a statement.
Both companies said they had asked the NRA to remove these offers from its website.
"Many will applaud the move, but NRA members are famously loyal and the organization has shown itself as being very good at mobilizing its members", said Matt Schulz, a senior industry analyst at CreditCards.com.
The State of Florida was also facing a potential boycott and backlash as well. Trump added amid a tweetstorm in which he suggested that some teachers be armed as a "great deterrent" to wannabe school shooters.
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"It's this flawless storm of young people whose authority to speak can not be denied because their friends were just murdered, have control of social media, the ability to speak to mass media, have celebrity support and organisational infrastructure", said Sasha Costanza-Chock, an associate professor of civic media at MIT.
The Hertz Corp.: "We have notified the NRA that we are ending the NRA's rental auto discount program with Hertz", the rental vehicle company tweeted Thursday afternoon.
And the next day Trump followed LaPierre's lead, ludicrously warning that Democrats would "take away your Second Amendment", an election rallying cry the NRA has been funding for decades.
In one of the tweets Thursday, Trump clarified that what he said was to look at the possibility of giving "concealed guns to gun adept teachers with military or special training experience".
In the nine days since the deadly Parkland, Florida high school shooting, it's been nine days of opinions, arguments, and conversations. The auto rental company Hertz and Symantec Corp., the software company that makes Norton Antivirus technology, did the same.
SIRVA, parent company of both North American and Allied van lines, said in a statement Saturday that, effective immediately, it no longer has "an affiliate relationship" with the NRA.
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