Walmart Plans to Remove Magazine From Checkout Lane

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The nation's largest retailer announced Tuesday that it was pulling Cosmo from all checkout aisles at its 5,000 stores across the country.

If you're someone who flips through copies of Cosmopolitan magazine while waiting in line at Walmart, you're going to need to find some new reading material. According to the NCOSE, girls and boys complained the magazine's "normalization of sexual objectification and pornography" made them feel pressure "to engage in more risky sex".

The magazine did not immediately return HuffPost's request for comment, but did provide a statement to Buzzfeed about the publication's success in serving female readers. But what you won't be able to pick up on a whim is Cosmopolitan magazine.

The magazine will still be available in Walmart stores but will be shelved in the store's regular magazine racks rather than at checkout lines where children could pick it up and read it, The Wrap reported. The organization was founded in the 1960s as Morality in Media, and claims that their work is "to defend human dignity and to oppose sexual exploitation".

The group also said the "hyper-sexualized" magazine targets young girls by placing former Disney stars, such as Demi Lovato and Selena Gomez, on the covers alongside headlines about sexual activity in detail.

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Despite the censorship and moralizing, what irked many was that NCOSE Vice President of Advocacy and Outreach Haley Halverson seemed to suggest that the #MeToo movement was responsible for "bombarding people in their everyday lives" with sexual objectification, which is not the movement's goal but rather what it is fighting.

"This is what real change looks like in our #MeToo culture, and NCOSE is proud to work with a major corporation like Walmart to combat sexually exploitative influences in our society". They believe that Cosmo no longer being visible to young customers at the checkout is important.

"Cosmo sends the same messages about female sexuality as Playboy", NCOSE said in a statement. Others said that choosing to focus on bringing down Cosmopolitan was "blatantly distorting" the #MeToo movement, with some even threatening to boycott Walmart.

This use of pocket blinders was surprisingly pushed by Victoria Hearst, the granddaughter of Hearst founder William Randolph Hearst. "We're not trying to put it out of business", she said at the time.

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