YouTube Ran Top Brands' Ads on Extremist Channels


Despite the latest revelations, P&G on Friday said it will now be advertising on YouTube after a year-long break, as first reported by Bloomberg.

On Thursday, Baltimore-based athletic apparel and footwear company Under Armour pulled its ads from YouTube, the leading video network, after its ads appeared on a white nationalist channel.

In 2017, several YouTube sponsors yanked their ads off the service when Buzzfeed discovered them appearing on videos promoting hate speech and extremist fare.

Not only were ads from well-known brands placed against extremist content, but a number of U.S. government agencies - the Centers for Disease Control, the Department of Transportation, Customs and Border Protection, the Department of Veterans Affairs and the Coast Guard Academy - had ads that ran on North Korean propaganda channels. We know that even when videos meet our advertiser-friendly guidelines, not all videos will be appropriate for all brands. "We now feel the right measures are in place for P&G brands to have the option to advertise on YouTube". CNN writes that advertisers can make sure their ads don't appear on specific channels and use a "sensitive subject exclusion" filter to keep them away from certain content.

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YouTube has previously dealt with controversy over its ads appearing alongside extremist, pro-terrorism content. YouTube previous year changed its monetization policies to more heavily regulate what content receives funding-to the chagrin of many content creators.

In response to the CNN report, YouTube issued a statement saying it removes offensive ads when they are flagged. Ads from the Washington Post and the New York Times reportedly ran on conspiracy theory channels.

As you'd expect, advertisers are incredibly upset and have vowed to leave the platform until changes are made.

How strong is advertiser confidence in YouTube? Under Armour said that it was pausing its spending on Google-owned YouTube while it works with the company to "understand how this could have slipped through the guardrails". From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from NY to Texas.