The effort, which finds Vevo, "focused on engaging the biggest audiences and pursuing growth opportunities", also involves trimming away some of the elements it deems unnecessary to that strategy.
2018 has not been Vevo's best year, and the music video network has now delivered more bad news.
Today, the company has answered that question: it will "phase out" its owned-and-operated mobile apps and site, and move forward as a pure distributor of music videos (and related content) and advertising seller for that material.
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Wednesday's 17th stage over 155km from Riva del Garda to Iseo, east of Milan, should suit the sprinters. "Basically, I just have to hold on for as long as possible".
Former Intel executive Erik Huggers, who had been Vevo's chief executive for almost three years, left the company last month, according to his LinkedIn profile.
Those who have been viewing service's content through its proprietary offering will get access to tools for importing things like playlists to YouTube. Should YouTube Music fail to succeed on a massive scale, expect more "strategic shifts" at Vevo, including unexpected resignations and sudden dismissals. The platform promises that its original content such as its dscvr and LIFT artists will be available on different, non-VEVO branded channels.
Once he left, the company did change its focus and this announcement is a proof of that.
Furthermore, this news should come as little surprise, following the departure of Vevo CTO Alex Nunes this spring, and significant layoffs of the company's product and engineering team, Variety points out. "Belief in the power of the music videos will always remain at Vevo's core".