With waistcoat sales in Marks & Spencer - the official suit supplier to the England national team since 2007 - increasing by 35%, and eBay noting a 25% increase in searches for waistcoats, the Southgate effect hasn't been confined to England's performances on the pitch at Russian Federation 2018.
For Southgate, that is more than just good PR.
Grange was appointed head of people and team development in November last year and has encouraged the team to confront the failures of recent years, given that England had not previously won a knockout game at a major tournament since 2006.
"We had events where I met a lot of them, they told me their stories and how many years they've been travelling, watching England and what it means to them".
"I would say I would be disappointed if we didn't beat them".
The victor of the tie will go on to face France or Belgium at the Luzhniki Stadium in Moscow on Sunday afternoon.
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"There are other teams in the tournament that perhaps have a better collection of individuals".
The World Cup returns on Tuesday with the match between France and Belgium. The penalty shootout win was the first ever for England at the World Cup.
The Three Lions have certainly exceeded expectations by reaching the semi-finals for the first time since 1990, with Croatia awaiting them at the Luzhniki Stadium on Wednesday.
England, basking in a long summer heatwave, is starting to believe the team can reach their first final since 1966 after the young side saw off Sweden 2-0 in the quarter-finals on Saturday.
"It's fantastic, because I was one of those kids growing up who wanted to play for England".
Berg, 31, finished top goalscorer in the UAE last season, hitting 36 goals in 36 games to lead Al Ain to both the Arabian Gulf League title and the President's Cup.
If given the go-ahead, the fan zone would be held at Lincoln Castle from 5pm on Wednesday, July 11, when England face Croatia.