Target is unleashing its own super-sale to battle Prime Day

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This Black Friday-like event returns once again this summer, and this year will see a longer-than-usual event.

Perhaps the most exciting discounts, however, are on Amazon's more expensive devices. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending. The Echo Show, which is normally $229.99, is down to $129.99 in this Prime Day pre-sale, and the Echo Look is half off, settling at $99.99. At the bottom of this post, you'll also find all of our Prime Day coverage, but your best place to get started is our roundup of the best Prime Day 2018 gaming deals. One Click Retail estimates that Amazon sells about $1 million per minute during peak time on Prime Day, based on last year's data.

Love it or loathe it, Amazon Prime Day starts in the United Kingdom today at 12 noon and offers a day (and a half) of epic deals for Prime subscribers. That airspace is considerably more crowded today as its rivals jockey to grab deal-hungry online shoppers. India even set up a virtual reality store for its Prime Day deals. Download the tool to compare prices, get deal notifications and create wish lists.

Customers reported that the retailer's website experienced issues at exactly the same time as the deals were scheduled to begin in the United States, at 3 p.m. ET, with the site appearing to be down and responding with a 404 error.

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The glitches had some Amazon Prime customers threatening to quit the premium service. If in case you want to change your plan from monthly to annual, or annual to monthly you can do so here. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

If you do sign-up for the free trial, you will need to enter in a valid credit card. Dengler also recommended that consumers check CamelCamelCamel, an Amazon price-checker, to ensure they're getting a good deal.

Amazon always drops prices on tons of items, with big discounts in particular on its own hardware: Echos, Kindles, Fire sticks, and tablets. If you have a higher end product that you have been coveting, it's definitely worthwhile to check its price on Prime Day.

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