Some people were seeing the "dogs of Amazon" notification that the website wasn't working, while others said they could add items to their shopping carts, but the Prime Day discount price wasn't reflected at checkout.
Packages passed through a scanner, in August 2017, at an Amazon fulfillment center in Baltimore.
"Sorry something went wrong on our end", the site greeted would-be shoppers.
- Amazon's website appeared to crash as soon as its highly anticipated Prime Day began, according to users. Some of will be lightning deals (only lasting a short period of time) but some will be available throughout Prime Day - including the very best in Bluetooth and wireless speaker action.
If you're not yet a member, Amazon has announced that you can take advantage of the deals through their Amazon Prime 30-day free trial, alternatively, bargain-hunters can sign up for £7.99 a month or £79 for an entire year.
Since there are around 100 million Amazon Prime members at this point and you are on a tech site like Droid Life, I'd imagine that most of you are already members.
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Packages move along a conveyor belt at the Amazon.com Inc. fulfillment center in Robbinsville, New Jersey, June 7, 2018.
While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion past year.
"Prime Day sales in the U.S. so far are bigger than ever", an Amazon representative confirmed in an email, adding that customers have purchased millions of Alexa-enabled devices like the Echo Dot and others.
Note: If you're just trying to get started for the first time, grab the Echo Dot. If that threshold is achieved, it will make July 17 the biggest shopping day ever for Amazon in terms of revenues, ahead of Cyber Monday 2017.
Some movies and TV shows will also have massive savings for Prime members, at 50% off. Amazon is even giving away a free PC game each day until July 18. Eighty percent of online sentiment about Prime Day conveyed anger or sadness, according to Crimson Hexagon, which monitors social-media feedback. As part of Amazon Prime Day, Prime users will receive 30 per cent discount on the Fire TV Stick.