The Coca-Cola Co.is in "serious talks" with Aurora Cannabis Inc.to develop cannabis-infused beverages, a groundbreaking move that would signal a significant foray into the marijuana sector by one of the world's most iconic consumer brands, multiple sources familiar with the matter told BNN Bloomberg.
Aurora Cannabis Inc. says it has not signed a deal with respect to any partnership with a drink company.
Soft drinks corporation Coca-Cola is in talks with a cannabis producer to develop marijuana drinks.
According to the Bloomberg report, Coca-Cola says it is monitoring the young "edibles" industry and is interested in drinks infused with CBD. The new beverages will be pegged to drinkers who suffer with inflammation, pain or cramping.
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"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive cannabidiol as an ingredient in functional wellness beverages around the world", Coca-Cola said in a statement. As such, the reports remained unproven as of 18 September 2018. The space is evolving quickly.
The company declined to comment on additional speculation.
"The company does confirm that it engages in exploratory discussions with industry participants from time to time".