Sixers’ Joel Embiid signing with Under Armour


Under Armour offered enough money, a reported signature shoe, and more, and the deal got done, a story broken by Shams Charania of The Athletic. "When I look at myself, I'm not a big man; I'm a guard", Embiid said, with a smile.

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Embiid, who previously repped for Adidas, has been rocking Under Armour sneakers throughout training camp and Philly's preseason games. This isn't about a shoe deal. We're gonna take care of that. I want to use this partnership to do something real.

Whilst traditionally big men haven't captured the imagination of the sneaker world, Embiid's transcendant talent and personality gives UA a player that can capture the younger generation's imagination and according to Embiid himself, he's the man to make big men cool.

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Thw 24-year-old is hands down the league's best follow on social media, letting jokes fly at will, getting under his opponent's skin, while backing up his talk on the court.

"A lot of people, you know, always have that notion [that] big men can't sell shoes. So as far as signature shoes, I'm excited to come and break that".

By joining Under Armour, Embiid will likely be the brand's second-biggest priority on the basketball end only behind two-time MVP Stephen Curry. "I can't wait to do so much more with Under Armour".