Apple's made plenty of headlines over the past year with its push into original TV programming.
Just three weeks after releasing iOS 12, Apple's latest mobile OS is already running on the majority of iPhones and iPads.
Apple has always been rumored to be launching a Netflix-like streaming video service in 2019, and indeed it is known the company has hired big-name talent to act in or produce its original content, including Chris Evans (Captain America himself), Jennifer Aniston, and Steven Spielberg.
If Apple can find the next Stranger Things or Game Of Thrones, this service could have a real shot at supplanting Netflix in the lounge room - particularly if it provides access to the best content from rival streaming giants.
La Copa Davis de Piqué tiene un problema
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The service's Apple-produced content will be free to Apple device owners, while the subscription "channels" (such as HBO in the US) that sit next to it in Apple's TV app will allow users to subscribe to them.
If the content will only be accessible through the "TV" app on Apple devices, that would explain why the tech company isn't too keen to charge a separate fee for access to the content.
One of the other additions to the "TV" app is it will end up being how users access subscription channels like HBO, Showtime and Starz. The report doesn't note if the service will be available on non-Apple devices, and if the company would require you pay if you're watching from a PC, Android or other device. The company now offers "Carpool Karaoke: The Series" for free to all users of the TV app.
Thanks to CNBC, we now have our first details as to how we'll be able to access the Apple goodness.