However, Universal President of Domestic Distribution Jim Orr believes the box office intake for a film like "First Man", which appeals primarily to older audiences not inclined to rush out to a movie theater on the first weekend, is going to be "a marathon not a sprint".
"As we've seen in this release corridor, quality films like "First Man" - Certified Fresh at 88 percent on Rotten Tomatoes - have strong playability and will have tremendous legs at the box office", he said. The film has earned over $378.1 million worldwide to date.
Universal Pictures' Oscar hopeful First Man opened in third place with $16.5 million. "First Man" will be standing many weeks down the road".
"A Star Is Born", bolstered by stellar reviews and fans excited over the Lady Gaga-Bradley Cooper collaboration, declined by only 33 percent and lifted its 10-day total to more than $94 million at 3,708 venues. It's also continued the dominance of Marvel's characters in the superhero movie realm.
Warner Bros. Pictures' A Star is Born held onto the second place position with another $28 million, dropping just 34.7% weekend to weekend.
British Masters: Eddie Pepperell wins second European Tour title with two-shot victory
It was hard to keep my mind on the golf because I was leading all week. "I had to grind it out at times and I guess to have won like that is really satisfying".
The films, both backed by considerable commercial push, managed to edge out the critically-acclaimed First Man which finds star Ryan Gosling reuniting with La La Land filmmaker Damien Chazelle for a biographical drama surrounding Neil Armstrong's landing on the moon. "First Man", which premiered at the Venice Film Festival, is receiving a major campaign for awards.
FILE PHOTO: Canadian actor Ryan Gosling arrives to a showing of the feature film "First Man" at the San Sebastian Film Festival, Spain, September 24, 2018.
"Goosebumps 2: Haunted Halloween" debuted slightly above expectations as it aims at family audiences.
Globally, First Man reeled in $25.1 million, taking in $8.6 million in 22 markets. The mystery, which had been pegged for a range between $8 million and $12 million prior to the weekend, stars Dakota Johnson, Chris Hemsworth, Cynthia Erivo, Jeff Bridges, Jon Hamm and Nick Offerman.
The well-reviewed young adult film "The Hate U Give", meanwhile, performed well in its expansion.