McDonald's cooked up the idea for Triple Breakfast Stacks after noticing customers' ongoing enthusiasm for adapting the menu and inventing their own unique and delicious offerings online. Triple Breakfast Stacks are the first new breakfast sandwiches available nationally since the Egg White Delight McMuffin in 2013.
McDonald's unveiled its newest breakfast sandwich this week as the fast-food chain looks to improve store traffic despite tough competition in the critical morning hours.
Inspired by "secret menu" fandom, McDonald's announces the official arrival of new Triple Breakfast Stacks on November 1, 2018.
Morningstar analyst R.J. Hottovy told CNN that "with a little bit of focus, "McDonald's "can get right back in".
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The introduction of the newest menu item follows the 2015 introduction of All Day Breakfast, allowing customers stopping at the Golden Arches to grab their favorite breakfast item at any time of the day.
The company believes a revamped breakfast menu could help. And customers choose whether they want the sandwich served as a McMuffin, biscuit, or McGriddle. "We love seeing the fun ways our customers and McDonald's crew have been creating their own takes on our classics". These customizations, ordered in restaurants each day, have always been known by customers, media and McDonald's crew members as the "Secret Menu". It put self-order kiosks in restaurants, added new menu items, and focused on delivery as part of a massive effort to modernize United States restaurants. One of these breakfast menu hacks became so popular that its team decided to make it an official sandwich option.
Breakfast has become an unlikely battleground in the fast-food world, and with the stakes getting ever higher, McDonald's is planning on dropping an A-bomb. The menu at McDonald's doesn't change too often - sometimes there will be a limited-time-only offer but for the most part, breakfast is composed of their McMuffin, McGriddles, hot cakes, and happy meals. Customers can also order Triple Breakfast Stacks through McDelivery on Uber Eats at participating restaurants.