Iceland's Christmas TV ad banned in UK

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The festive clip, which tells the story of deforestation caused by palm oil production through an animated short film about an orangutan, was made in a deal that Iceland struck with campaign group Greenpeace.

Iceland has become the first major United Kingdom supermarket chain to pull palm oil products from its own-brand products.

Iceland has opted instead to show 10-second clips to highlight its palm-oil free products though the widespread media coverage and banning may prove to be a pre-emptive strike on the Christmas market and a savvy piece of marketing strategy, especially given the seemingly prepared plan-B and the lightning-fast emergence of the '#NoPalmOilChristmas' hashtag.

Discount supermarket chain Iceland is facing off with United Kingdom ads regulator Clearcast over a Christmas ad campaign which has been banned from TV for being too political.

In a statement Clearcast suggested the advert does not clear this hurdle.

El video emotivo de la AFA para resumir un sentimiento inexplicable
Y un agregado: al final , sale Chiqui Tapia, el presidente de la AFA que pide " no trates de entenderla, disfrutala ". Pero no como la Asociación del Fútbol Argentino , sino como "Amantes del Fútbol Argentino ".

"We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad". "The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area".

But Iceland said the advert - which would have been backed by more than £500,000 of media spend - would have raised awareness among Christmas shoppers of the impact palm oil production is having on the world's rainforests.

Iceland's founder Malcolm Walker said: "This was a film that Greenpeace made with a voice over by Emma Thompson".

"Throughout 2018 we have led the retail industry to take action in areas such as rainforest destruction for palm oil and plastic pollution of our oceans", said managing director Richard Walker.

The company tweeted: "You won't see our Christmas advert on TV this year, because it was banned". "Our commitment to help protect the home of orangutans remains extremely close to our hearts".

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