Jeff Bezos predicts Amazon will fail one day


Amazon boss Jeff Bezos has said that the Seattle-headquartered business is "not too big to fail".

The world's richest man in modern history, Bezos, made the surprising acknowledgement saying, "Amazon is not too big to fail ..."

Amazon CEO Jeff Bezos made a rather bold acknowledgement this week, predicting the future demise of his 24-year old juggernaut valued at almost $1 trillion.

Bezos went on to share two other pieces of wisdom with Amazon employees.

"If we start to focus on ourselves", he explained, "instead of focusing on our customers, that will be the beginning of the end". If the focus moved to put the company first, then the chance of Amazon being looked on negatively by consumers goes up and so the calls for regulation would most likely increase. He further added that this can be achieved by the company to "obsess over customers"-something he has said in the past as well". Over the last eight years alone, the company's workforce has grown 20-fold to over 600,000 employees and its stock price has more than quadrupled since 2013.

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"It's a fact that we're a large company", he said, according to a recording obtained by CNBC.

Several employees who agreed to speak with CNBC on condition of anonymity raised concerns about government regulation and the potential for antitrust violations as they look at the future of Amazon, which is expected to capture 48 percent of all online sales in the U.S. this year, the news outlet reported, citing eMarketer.

The CEO's observations came at a time when the Amazon is at its prime with its core retail business continuing to boom while it is winning huge cloud-computing market.

If Bezos' 30-year rule bears any truth, the prospects for Amazon actually look pretty dire.

Amazon staffers told CNBC that issues such as government regulation and potential antitrust violations worry them. "It's reasonable for large institutions of any kind, whether it be companies or governments, to be scrutinised". If a company wants to last over a hundred years, Bezos stated at the same all-hands meeting that he believes alcohol is key, "Most of the companies that are multi-hundred year old companies are breweries".