EFL and Sky Sports agree new five-year TV deal worth £595m


"By confirming this deal with the EFL Sky Sports gets even stronger, alongside 128 Premier League games, the home of F1 and English cricket - the rights that matter most to our customers are secure into the next decade".

The £595million, five-year deal was rubber-stamped on Monday despite opposition from the majority of Championship clubs, including Albion and Villa.

"Concluding these negotiations has indeed been challenging, as is the case when managing a diverse group of stakeholders, and the board took on board the comments and frustrations voiced by a number of clubs and has committed to reviewing the way the League engages with its clubs to ensure that we move forward in a collaborative way in the future", she said.

Under the terms of the new agreement, Sky Sports will also continue to deliver coverage of each leg and final of the play-offs from the Sky Bet Championship, League One and League Two.

The EFL includes third-tier League One and fourth-tier League Two and also runs the League Cup, now sponsored by Carabao, and the EFL Trophy, for clubs from the bottom two divisions along with 16 Premier League and Championship academy teams, which is known as the Checkatrade Trophy.

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Under the deal, Sky Sports will have the right to stream midweek Championship fixtures via its interactive services.

"It is a partnership that, as well as having the necessary financial benefits, provides the EFL with the platform to maximise reach and exposure for its competitions, alongside providing further opportunities for Clubs to monetise some of those games not broadcast on television through a DTC offering".

Clubs were as late as Monday trying to persuade the EFL to extend the existing deal by one year to allow more time to find an alternative.

Should this deal go through against their wishes, I was told, it would be "war". The outcome will be very interesting indeed.