Which? reveals 87% of Black Friday bargains were cheaper earlier in year

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It was also £10 or more cheaper at least 43 times in the six months following Black Friday, including on 33 days between December and January.

New research from consumer group Which? has revealed that the overwhelming majority (87%) of products were actually cheaper at other times of the year.

We've shown you every Black Friday ad that leaked in the past few weeks now and we've covered all the official sales announcements coming from various retailers. Beyond smart-enabled TVs, users with regular "dumb" TVs can still pick up a Fire TV device with a considerable Black Friday 2018 discount.

"The LG 60UJ630V, a 60" 4K TV, was advertised at £799 by Amazon on Black Friday.

A 49in LG television was £599 at Currys PC World - but £20 cheaper from the end of December to mid-January, and again in April. On Black Friday, it's a good idea to steer clear of lesser or unknown brands that are on offer - it's likely that these won't be worth even the reduced price. Which? found it was £10 cheaper at least 27 times in June and July 2017.

Black Friday is nearly upon us and the bonanza of sales are starting to take hold.

Online transactions are expected to rise by 4% for this year's Black Friday, although that is a lower pace of growth than recorded last year amid signs that shoppers are becoming wary that "bargains" offered may not be as attractive as they look.

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But Springboard said online spending for Black Friday is not rising as fast as in the past, amid economic pressures and scepticism over claimed savings.

Alex Neill, managing director of home products and services at Which?, said: "The results of our investigation will disappoint many who are expecting nothing but bargains this Black Friday".

"To bag a bargain, do your research and don't get carried away by the hype when shopping in the upcoming sales".

In total they examined 59 "deals" available at Currys PC World, 18 at Amazon, 14 at John Lewis and three at Argos.

Currys PC World insisted it offers great value on products throughout the year and clearly states when a product was available for a higher price. 36% could be found at the same price as on Black Friday at other times of the year. In what follows, we'll recap everything you should know about the Black Friday 2018 shopping season, including handy links to Black Friday ads, sales catalogs, opening times, shipping offers, and early sale details.

There are some also good gaming hardware deals!

A John Lewis spokesperson said that prices are matched throughout the year as part of the chain's Never Knowingly Undersold commitment.

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