Amazon's cashierless technology has so far been limited to "Go" stores with small footprints.
Wall Street Journal sources indicate that Amazon is now operating its vision system in a space setup "like a big store" in the Seattle area.
Inc.is testing its cashierless checkout technology for bigger stores, according to people familiar with the matter.
Even though this seamless concept works great in smaller Amazon Go stores, a source told The Wall Street Journal that rolling out the same technology in a bigger store could be challenging due to higher ceilings and product inventory. The technology is more hard to implement in larger store formats such as Whole Foods locations due to product variety and overall space, the Journal said.
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There are nearly 500 Whole Foods in the USA, although the chain does also have a small United Kingdom presence, with seven stores, all of which are in London.
Higher ceilings and shelves, and a bigger product range means it could take more time for Amazon to get the technology right, which now works well for smaller stores.
When Fortune asked for comment on the WSJ report, Amazon said it doesn't "comment on rumor and speculation".
Amazon is looking to expand its use of cashierless checkout technology at brick-and-mortar retail locations, according to a report Sunday. It is reportedly considering opening 3,000 such stores across America. "It tends to build a lot of habit". Video cameras and other devices track customers as a three-dimensional object throughout the store, charging them for what they take.
Scott Cederberg, a 38-year-old software engineer who bought a yogurt at the Amazon Go store in San Francisco recently, said he would be willing to try a bigger grocery store using the cashierless format. Whole Foods sales are driven by produce items, for instance, whose prices vary by weight.