Boy wonder: Seven-year-old earns £17m reviewing toys on YouTube

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A seven-year-old toy reviewer who made £17.3 million in a year has been revealed as YouTube's highest-earning star.

Ryan, from Ryan ToysReview, made the hefty sum for his online reviews between June 2017 and June 2018, topping Forbes' YouTube rich list.

His videos have a total of nearly 26 billion views over three years, with the most popular video on his channel seen 1.6 billion times, and the less-watched videos attracting at least 30 million views each.

All but around £1 million of the income comes from adverts shown before videos, with the rest from sponsorship deals. Last year, he was No. 8 on Forbes' list, Business Insider reports.

Like PewDiePie and the video game industry, Ryan has influenced the toy industry as his reviews - which get millions of views - can affect toy sales.

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The toys featured in Ryan's videos often sell out.

Image: Ryan's family, including his mother, also feature in his videos.

The "unboxing" trend, where YouTubers open, describe and review new toys, tech products and games, has become increasingly popular on the video site.

Sports crew Duke Perfect made £15.7m, while Daniel Middleton, a British gamer who plays Minecraft, came fourth with £14.5m.

While Jake Paul moved up six places to second, his brother Logan Paul has tumbled down the Forbes rankings this year to 10th place with $14.5m - still $3m more than 2017.

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