"All of that is a privilege and should be treated as such", he continued, "so today, my handsome daughter is going to walk five miles to school in 36-degree weather".
"I'm not going to be another parent that's just going to brush things under the rug", he said.
The video has been viewed over 15 million times and shared nearly 400,000 times.
After his daughter Kirsten got suspended from riding the bus for a second time as a result of her bullying another child, Matt decided he wasn't going to give in to her request that he give her a ride.
The next morning Cox made her walk 8km to school in temperatures of 2C while he drove in the vehicle behind her.
He said walking 8 kilometres to school in 2 degrees Celsius weather was her punishment for bullying.
'Parents need to hold their kids accountable.
"I think it's good you're teaching her that she shouldn't just expect you to drive her because she screwed up on the bus, but this isn't really helping her learn why bullying is wrong", commented user Dana Holt.
Matt Cox FacebookKirsten Cox 10 of Swanton Ohio was made to walk to school by her father after she was suspended for bullying
"Humiliate her by putting her on Facebook being punished".
Not everyone has praised his decision, with many commenting the punishment was tantamount to "public shaming". He told any children watching to "please understand that bullying is unacceptable everywhere it will not be tolerated".
Prof Espelage says that children are less likely to act out if behaviours have consequences, but she would suggest a different approach than walking in the cold.
In the video he addresses those who might disagree, saying, "I know a lot of you parents are not going to agree with this and that's all right".
He says he hopes that other kids will see this and make the choice to be kind instead.
"I just want the kids to know that words truly do hurt; they cut very deep and have lasting effects", Matt told OH news station WTVG.
"She, along with my other two children, seem to show a great deal of empathy towards some of the sad stories that I read with them", Cox said.
He added that he hoped parents would "start holding their kids accountable".
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