Burger King Pranks McDonald's With 1 Cent Whoppers in App-Fueled Rivalry

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You have to be within 600 feet of a McDonald's to be eligible, according to the video.

If customers are within 600ft of a McDonald's in the USA, they can unlock a deal giving them a Whopper burger for one cent through the Burger King app.

Burger King is offering a "Whopper Detour" promotion.

As Burger King bragged in a press release, they're "turning more than 14,000 McDonald's into Burger King restaurants".

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It seems that all is fair in love and burger wars, and Burger King has flame grilled their competition again with their latest publicity stunt. On Tuesday, the home of the Whopper launched its newly revamped mobile app while simultaneously converting thousands of McDonald's around the country into Burger Kings. Then, drive to the nearest Burger King and pick up your sandwich - for just one cent.

The Whopper Detour promotion can be redeemed one time only per app user through December 12, 2018, at participating locations nationwide.

The "Whopper Detour" works when someone goes into a geofenced area around McDonald's, prompting the app to unlock the promotion.

No, you won't actually buy the burger at a McDonald's.

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